Friday, 21 July 2006

New Form Care

July 19 2006 Photo Shoot
Gi and I recently went in and photographed the New Form Care clinic and staff in action. The owner, Dora, is working towards producing new brochures and advertising materials. These things happen very, very slowly here but after having another ‘friend’ who was a photographer come in, and being unsatisfied with the results I offered to have a go with my digital camera.

Here are some of the results. The staff include the owner Dora, Rosaria, Evelyn (lovely Polish physiotherapist) and Gi. The want-to-be model is the daughter of another friend of Dora’s, a Giovanna, who is 20 years old. We only discovered she spoke English, having studied it at university, at the end of the photo session!

I thought they might give you an idea of the clinic itself, and the ‘horrible’ conditions that Gi has to endure at work. We photographed Giovanna in the sauna, on the heated bed having a mud scrub, pretending to have a Turkish bath, and receiving treatments from all four practitioners.

The other interesting bit of news is that one of Gi’s new clients is a freelance writer. He works for National Geographic amongst others. He’s offered to answer any questions I might have about the industry, having been at it since he was seventeen. His first words of advice were to work for anyone except for the Italians, and to keep at it, if I really want to do work in that field it will happen. (I could sense the PS that it might take years but nevertheless…) At the very least he was encouraging, and only raised his eyebrows slightly when I told him I’d left an accounting/finance career after 15 years in that industry.

Enjoy!










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